For fans
The Ring
A wearable NFC ring that turns every stream, every show, and every merch purchase into points, status, and memories. Your dedication finally counts.
Explore The RingThe LUX Ecosystem
Where loyalty becomes legacy
A connected world where every stream, every show, and every moment of support matters. Your dedication travels with you everywhere.
Our vision
Every fan deserves to be seen
You show up early. You stay late. You buy the merch. You stream the songs. You support the artists you love - and most of it disappears into the void. We're changing that. Your dedication becomes points, status, and memories that actually matter. Artists see who truly supports them, and fans get the recognition they deserve.
The ecosystem
Products that work together
For artists
Backstage
The artist command center. Understand your fans, manage your community, and reward your most dedicated supporters - all in one place.
Coming soonFor experiences
thering.vip
Premium VIP experiences for concerts and events. Skip the line, get exclusive access, and experience shows like never before.
Discover VIPFor promotion
SWARM
TikTok creator-seeding campaigns for music - transparent eCPM pricing, bot detection and real-view tracking. Real, engaged reach for a fraction of agency cost.
Visit SWARMSeamless experience
Your dedication travels with you
Whether you're at a show, streaming from home, or browsing VIP packages - your support is always recognized. The artists you love see your dedication across every platform. Your status, your points, your memories - they're all connected.