Stats
A running history of every show, every tap, every bit of support they've given you.
For artists
Your fans already show up. Start counting it.
Ten minutes to set up, your merch person's own phone is the scanner. This is everything you and your fans get.
Your merch table shouldn’t be the only proof your fans showed up.
Why this compounds
The loop that grows itself
01
You join
Two minutes to apply
Bring your existing fanbase in - tap-ins start at your very next show, no waiting on a rollout.
02
Fans compete
Stats, rivalries, leaderboards
Every tap builds a real, visible history - stats, rivalries against other fans, and a leaderboard position they actually check.
03
Status unlocks perks
Gamified leveling
Leveling up opens exclusive content and perks reserved for your most dedicated supporters - a reason to come back beyond the music.
04
Real revenue
Not another vanity metric
The ring itself is an evergreen item in your shop, margin split with you - plus a dashboard showing exactly who's driving it.
05
Fans bring fans
The loop repeats
Engaged fans invite friends. Friends join. Your next show already has people tapped in before doors open.
What you get
Everything on the artist side
Do nothing on show night
Your merch person gets ten minutes of training and uses their own phone as a scanner.
See your real supporters
A dashboard of verified humans who show up and spend - not guesses from streaming data.
Message them directly
Free. No algorithms between you and the people who drove six hours to see you.
Evergreen merch item
Unlike t-shirts that rotate, the ring stays in your shop forever. Margin split with you.
A page you actually build
Not just a bio card - a real landing page with your own sections, gallery, video embeds, and theme. Lock parts of it behind joining, so following isn't the only reason to tap in.
Your shows, everywhere
Every date you add surfaces on the sitewide tour page and its own city page - free reach you didn't have to build.
Backstage is coming
A full artist command center is in development - this roster page and dashboard are the first pieces of it, live today.
On the roster
What your fans get
The reason they keep tapping in
This isn’t thering.vip - that’s a separate product for premium concert experiences. This is the layer built into The Ring itself, live the moment you join.
Rivalries
Challenge one specific fan of yours head-to-head - stats go up against each other, season after season, with a leaderboard rank on the line.
Factions
Pick a side within your fandom. Fans on the same faction battle other factions for territory and trophies, and chase giveaways together - team competition, not just one-on-one.
Leaderboards
Visible rankings of your most dedicated fans - recognition they can actually point to.
Gamified leveling
Status grows with real engagement, not just time spent scrolling.
Unlockable content
Exclusive material that opens up as fans level - a reason to keep going beyond the next show.
Exclusive perks
Rewards reserved for the fans who show up the most, not whoever clicks fastest.
Echo
A forum and community wall where fans of yours actually talk to each other, not just to you.
Direct chats
Fans can message each other directly - the crew they met at your last show stays in touch.
Concert buddies
Find someone to go to a show with - solo fans can link up with others, or a whole group, instead of sitting a show out. After the show, buddies rate each other, so the community stays one people can trust.
Chrono
A yearly wrapped-style recap of everything a fan did for you - streams, shows, merch - as a cinematic year-in-review they'll actually want to share.
Scroll to see all 11 - swipe on mobile
The application itself
From application to your first show
01
Apply
Two minutes
Tell us where you play and what your merch table looks like today. No press kit required.
02
We review it personally
A few days
A human reads every application - not a queue, not a bot. We reply with a real plan for your next tour leg.
03
Your merch person taps people in
Ten minutes of setup
Their own phone becomes the scanner. No hardware to buy, no app to force fans to download.
Common questions
Before you apply
Taps queue on the phone and sync once there's a connection again - nobody stands at the merch table waiting on a spinner.
No. Your merch person's own phone is the scanner. Setup is about ten minutes of training, not equipment.
Verified people who showed up and tapped in - not streaming-platform guesses. You can message them directly, with no algorithm deciding who sees it.
Yes - and it's a real page builder, not just a bio card. Your own sections, a gallery, video embeds, your Spotify and YouTube, your theme, and your upcoming shows pulled in automatically. You can even lock parts of it behind joining.
Unlike a t-shirt that rotates out of your line, the ring stays in your shop as a standing item - margin split with you on every one sold.
Stats on everything they've done with you, rivalries against one specific fan, factions to pick a side and battle other fans of yours as a team, a leaderboard, gamified leveling, unlockable content, exclusive perks for your top supporters, Echo - a chat and forum space to talk with other fans of yours - concert buddies so solo fans can find someone to go to a show with, and Chrono, a yearly wrapped-style recap of everything they did for you.
No - it sits alongside it. It's one more item in your shop, not a rebuild of what's already working.
Know another artist who should see this?
Send them the page - no code needed.
Ready when you are
Apply through Backstage
Applications run through Backstage, the artist command center - tell us where you play and what your merch table looks like today. No press kit required.